If The Shoe Fits: DSW Designer Shoe Warehouse Enlists Translation as Agency Partner

New York, NY.—October 15, 2014—Leading footwear and accessories retailer Designer Shoe Warehouse (DSW) has once again paired with Translation, engaging the NYC-based advertising shop to modernize its brand strategy and to serve as DSW’s Social Media Agency of Record. The two companies previously collaborated in 2011, resulting in the successful campaign that helped position DSW as a footwear and accessories destination for bargain-seeking customers.

“We are thrilled to work with DSW,” notes Translation Founder/CEO Steve Stoute. “Translation has always had a special knack for taking established properties and refreshing them for 21st century audiences. We have an amazing opportunity to redefine DSW’s value proposition through impactful campaigns across traditional and social media.”

DSW will take advantage of its new partner’s industry-leading social media capabilities, charging the agency with the administration of creative content across all social channels, including Facebook, Twitter, and Instagram. Translation will work in close collaboration with Mediacom, DSW’s recently appointed media agency, to service the account.

About Designer Show Warehouse:

DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of Thursday, October 2nd, DSW operates 424 stores in 42 states and operates an e-commerce site, http://www.dsw.com, and a mobile site, http://m.dsw.com. DSW also supplies footwear to 369 leased locations in the United States. DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future purchases and receive exclusive offers. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on our blog at http://www.doyouspeakshoelover.com, on Facebook at http://www.facebook.com/DSW, and on Twitter at http://twitter.com/DSWShoeLovers.

About Translation:

Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace.

Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world class creative for a roster of premier brands, including State Farm, McDonald’s, Anheuser-Busch, Kaiser Permanente, Champs Sports, and Coca-Cola.

Chelsea Vernon
Communications Associate
O: 212-299-5505

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Media Assets – 10/15/14

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