Like A Good Neighbor, State Farm® Refreshes “Magic Jingle” Campaign

Bloomington, IL. – January 13, 2015 – State Farm is charging into the New Year with a new broadcast spot, offering a fresh perspective on the brand’s ongoing “Magic Jingle” advertising campaign. Previous entries in the campaign have centered on State Farm customers who, in moments of crisis, are able to summon their agents out of thin air by singing the famous jingle: “Like a good neighbor, State Farm is there.” The latest work from the campaign presents a unique spin on that concept, taking viewers to the cubicles and kitchenettes of State Farm offices across North America to reinforce the idea that State Farm agents are there, whenever and wherever you need them.

“Magic Jingle Disappearing Agents” flips the script on the typical “Magic Jingle” spot, answering the unspoken question posed by each of its predecessors. Namely – where do those magical State Farm agents come from, anyway? Rather than dropping in on a State Farm customer in need of help, “Disappearing Agents” takes place within the halls of different State Farm offices, where agents are forever disappearing and reappearing out of thin air – always answering the call of their customers.

“Magic Jingle Disappearing Agents” was helmed by award-winning Director Roman Coppola, who has also directed spots for Coca-Cola, Microsoft, and Volkswagen. The spot was created by New York-based advertising agency Translation, which developed the original “Magic Jingle” campaign in 2010.



Brand/Client: State Farm®
Campaign Title: State Farm Magic Jingle
Spot Title: “Magic Jingle Disappearing Agents”
First Air Date: January 2015

Agency: Translation
Founder & CEO: Steve Stoute
Chief Creative Officer: John Norman
Creative Director: Nick Sonderup
Creative Director: Andy Grant
Art Director: Allison Bulow
Copywriter: Jameson Rossi
Partner, Strategy: John McBride
Director of Content Production: Miriam Franklin
Director of Business Management: Thalia Tsouros
VP Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Assistant Account Executive: Jake Thorndike
Producer: Andy Murillo
Junior Producer: Kristen Cooler

Production: The Directors Bureau
Director: Roman Coppola
DP: Jeff Cronenweth
Managing Director/Executive Producer: Lisa Margulis
Executive Producer/Head of Production: Elizabeth Minzes
Producer: Mary Livingston

Editorial Company: Rock Paper Scissors NY
Editor: Carlos Arias
Assistant Editor: Alexandra Debricon
Post Executive Producer: Eve Kornblum
Post Producer: Lisa Barnable

VFX Company: The Mill
VFX Artist: Gavin Wellsman, Jeff Butler
VFX Executive Producer: Boo Wong
VFX Producer: Colin Moneymaker

Audio Post: Heard City
Mixer: Keith Reynaud, Mike Vitacco
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Sound Design: Henryboy
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson

Original Music: Beacon Street
Composers: Andrew Feltenstein and John Nau
Executive Producers: Adrea Lavezzoli and Leslie Dilullo

Media: OMD

State Farm Marketing Director, Brand Content: Patty Morris
State Farm Advertising Manager: Troy Johnson
State Farm Marketing Analyst, Mass Media Brand Content: Christine Williams
State Farm Marketing Analyst, Mass Media Brand Content: Jeff Greeneberg

About State Farm®:

State Farm and its affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit

About Translation:

Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, McDonald’s, the National Basketball Association, Kaiser Permanente, Champs Sports, and Sprint.

Chelsea Vernon
Communications Associate
O: 212-299-5505

Follow Translation on Facebook, Twitter, Instagram, and LinkedIn. To access press materials, please visit the Translation Press Portal.

Media Assets – 1/13/15

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