Group Creative Director
An art director by training, Matthew Jacob McFerrin specializes in photography, typography, illustration, print, and interactive advertising. He is a gifted and thoughtful conceptualist who has lent his artist’s eye to national and global campaigns for the likes of Absolute Vodka, the National Basketball Association, adidas, Sprite, Major League Soccer, and more. He regularly demonstrates an ability to transform even the most challenging client briefs into elegant and emotionally compelling creative.
Matthew currently serves as Group Creative Director at Translation. He originally signed on with the Translation team as a Senior Creative in early 2014, following nearly three years as an Art Director and Senior Art Director at Sid Lee. Matthew enjoys learning about and practicing photography in his spare time.
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The independent agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, the National Basketball Association, Apple, Google, Sprint, Kaiser Permanente, and Jeep.