New York, NY.—September 8, 2014—Translation is pleased to announce the addition of yet another exceptional talent to its world-class creative leadership team with Creative Director Mat Jerrett. The multi-talented advertising and production veteran was brought aboard to lead creative initiatives for Champs Sports and McDonald’s, kicking off his tenure with Champs’ exuberant back to school campaign, “Game Loves an Audience.” Jerrett is only the latest in a spate of significant additions this year, which began in February with newly-installed CCO John Norman, and includes ECDs Jay Berry and Marc d’Avignon, as well as creative duo Nick Sonderup and Andy Grant.
“I first met Mat at Wieden+Kennedy,” recalls Norman, “and even then it was clear he had a highly-developed creative vision. He’s made quite a name for himself since those days, and it has been a pleasure to watch his work continue to mature over the years. Obviously, I had to bring him to Translation as soon as the opportunity presented itself.”
Jerrett joins Translation from Anomaly, where he served as lead creative director on the agency’s Converse account. His youthful and globally-minded work for the celebrated fashion and lifestyle company helped to transform Converse into the 9th largest brand on social media. Prior to his time at Anomaly, Jerrett built up his athletic apparel and youth brand bona fides as a creative director at SID LEE – overseeing their work for adidas Men’s Training – and as a senior art director on Nike and Levis at Wieden+Kennedy.
Unlike most creative directors, who generally begin their careers with a focus on either copy or design, Jerrett started his career in film. The multi-talented creative amassed a number of directorial credits before transitioning to the agency side – helming television spots for VCCP’s D&AD awarded UK Home Office campaign, fashion films for Victoria Beckham’s debut collection, and a number of projects in his native country for MTV Sydney.
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace.
Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world class creative for a roster of premier brands, including State Farm, McDonald’s, Anheuser-Busch, Kaiser Permanente, Champs Sports, and Coca-Cola.