New York, NY – January 11, 2016 – Translation has elevated Art Director/CD Matthew McFerrin and Copywriter/CD Armando Samuels to Group Creative Directors, in the first of a series of internal promotions across the agency’s celebrated creative and strategy departments. Matthew will partner with recent hire Achilles Li to oversee the agency’s National Basketball Association (NBA) and Champs Sports accounts. Armando will take the lead on Translation’s State Farm account, handling all creative aspects of the business, including the company’s NBA marketing campaign, and the ongoing State Farm Neighborhood Sessions music series.
Matthew McFerrin originally signed on with the Translation team as a Senior Creative in early 2014, following nearly three years as an Art Director and Senior Art Director at Sid Lee. He is a gifted and thoughtful conceptualist, who has lent his artist’s eye to national and global campaigns for the likes of Absolute Vodka, adidas, Sprite, Major League Soccer, to name just a few.
Armando Samuels first joined Translation as a Senior Copywriter, quickly rising to the rank of Creative Director. Prior to joining Translation, he held Senior Copywriter and Copywriter positions at Deutsch and TBWA\Chiat\Day LA—where he served as the lead copywriter for the agency’s awardwinning Pepsi Max “Test Drive” campaign. Armando has helped to deliver exuberant creative executions for global brands like adidas, PepsiCo, Dr. Pepper Snapple Group, and the CocaCola Company.
Both Matthew and Armando enjoy putting their creative abilities to work outside of the office—Armando as a parttime standup comic, and Matthew as an accomplished photographer.
While Matthew has already begun to work with his partner and fellow GCD Achilles Li, Armando will partner with a new member of the Translation team, to be announced in the coming months. “In the past year or two, I’ve been fortunate to work with some of the most talented creatives I’ve ever met,” said Translation Chief Creative Officer John Norman. “We’ve made some incredible additions to the creative team in my time at Translation, but as our work grows more sophisticated and more ambitious, it’s exciting to see that we’re able to rise to the occasion by promoting from within.”
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The independent agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, the National Basketball Association, Apple, Google, Sprint, Kaiser Permanente, and Jeep.