New York, NY – February 25, 2016 – Translation has handpicked Creative Director Federico “Fede” Garcia to bolster its international roster of creatives. He joins the independent NYC agency following a 4-year tenure at Ogilvy & Mather’s Tokyo outpost. An accomplished writer and creative lead, Fede has built a reputation for delivering work that is by turns delightful, moving, and inspiring across a diversity of industries and formats.
“I’m a big believer in global thinking, and as an agency we actively seek out individuals who understand global trends,” noted Translation Chief Creative Officer John Norman. “More than just a great writer, Fede is a powerful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. I’m very excited to see what he does here in the months and years ahead.”
During his time at Ogilvy Tokyo, Fede oversaw the creative development of celebrated campaigns for many of the agency’s biggest accounts, including Coca-Cola, American Express, IBM, Citizen, and more. He also demonstrated a gift for unleashing innovative and deeply impactful cause marketing within the local market. His daring “Sleeping Drunks Billboards” used real photos of people passed out in the streets of Tokyo to earn a spot on Adweek’s “14 Best Outdoors of 2014” list, as well as plaudits from the D&ADs, LIAs, and One Show. His “Condomania” campaign promoted condom usage with striking print ads of naked couples intertwined in vacuumsealed plastic bags. The print campaign eventually ran on the cover of the prestigious Lürzer’s Archive Magazine, and claimed major prizes from Spikes Asia and the Cannes Lions International Festival of Creativity.
Fede originally transferred to Ogilvy Tokyo from the agency’s office in his homecountry of Argentina, where he served as a Senior Copywriter and Creative Director for brands like Coca-Cola Co., Mondelez, Kraft Foods, KimberlyClark, and many more. Prior to that, he spent two years as a Senior Copywriter at JWT Buenos Aires. Outside of the office, Fede is an avid photography enthusiast, fanatical squash devotee, frustrated guitar player, and allaround sneaker freak.
“Throughout my life, I’ve always been driven by one simple thought: keep learning,” said Fede. “I truly believe that no matter where you are in your career, the only way to keep growing is to find the right people to learn from. And honestly, I could not think of anyone better to learn from than John Norman.”
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The independent agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, the National Basketball Association, Apple, Google, Sprint, Kaiser Permanente, and Jeep.