New York, NY. – June 9, 2015 – Translation has earned a Bronze CLIO Sports Award in the category of Commercial Film with “Barrier Breakers,” its debut spot for the National Basketball Association. Created in honor of Martin Luther King Day and Black History Month 2015, “Barrier Breakers” pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. The spot debuted in January of 2015.
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, McDonald’s, the National Basketball Association, Kaiser Permanente, Champs Sports, and Sprint.