New York, NY. – May 11, 2015 – Old tables lead Translation to new wins. The NY-based ad agency has taken home top honors at the 2015 One Show, winning a Gold Pencil for their creative work and strategic development on the American Signature, Inc. (ASI) broadcast spot, “Old Table.”
Centering on two customer’s unique reaction to their new couch, “Old Table” marks just one in a six-spot summer campaign—the result of an unconventional and quirky brand refresh for ASI’s Value City Furniture and American Signature Furniture brands. The campaign was inspired by the idea that, when it’s easy to get great style at great value, customers leave the shopping experience feeling differently. “Old Table,” which was produced by Dummy Films and helmed by acclaimed comedy director Harold Einstein, won a Gold Pencil in the Consumer Television category.
About American Signature, Inc.:
Based in Columbus, Ohio, American Signature, Inc. is the parent company of Value City Furniture and American Signature Furniture; two of the most respected names in the furniture industry. We are a private, family-owned business and currently employ 6,500 associates while operating over 120 furniture stores located throughout 18 states.
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace. Led by Founder/CEO Steve Stoute and CCO John Norman, Translation delivers world-class creative for a roster of premier brands including State Farm, McDonald’s, the National Basketball Association, Kaiser Permanente, Champs Sports, and Sprint.